FOR IMMEDIATE RELEASE

December 9, 2025

Media Contact

Gerald Arreglado

Run Global Media for DV Brands

Head of Marketing & PR

+ 1 844.827.6790

Innevape + DV Brands Enter a New Era Together

DV Brands is pleased to announce the acquisition of Innevape, one of the original U.S. e-liquid pioneers, renowned worldwide for its iconic best-selling flavor, Heisenberg. Founded in 2012, Innevape built its legacy on bold, smooth, perfectly blended “all-day vape” flavors backed by customer dedication, and an unwavering demand that spans more than a decade.

This acquisition strengthens DV Brands’ global portfolio alongside award-winning names such as Twist, Cloud Nurdz, Sadboy, MRKT PLCE, Mints, Zen Haus, I Love Salts and more. Innevape’s celebrated lineup will continue production under DV Brands, with expanded international reach and new global distribution opportunities. Its loyal fans can expect the same consistent quality and flavor they have always trusted—now supported by enhanced resources, broader availability, and a much larger platform.

DV Brands will assume all sales, distribution, and marketing responsibilities for Innevape effective immediately. Wholesale and retail partners will continue to receive the same exceptional service and reliability that both companies are known for.

For questions or information, please contact your DV Brands sales representative (SALES@DVBRANDS.COM) or call +1 844.827.6790.

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